Blogging is not merely only for blogger who work full-time blogging, writing stuff related topic in their niche to help people find the information they wanted. And from there, they (blogger) monetize their blog with advertisement network like Google Adsense, Chitika and other advertisement platform. Or working as an affiliate marketer etc.
If you are an entrepreneur, selling stuff online/offline, a business owner, musician, book author, art worker etc. You should consider to have a blog and start blogging too.
Because it’s proven good for your business and career. Doesn’t matter what is your business or career. Do you selling stuff online, a musician, painter, book author, craftsman, adventurer, or whatever your great job is, you should consider to blog. If you don’t have a website/blog yet, then you should plan to create one.
If you don’t convinced with what I said, it’s okay I am just a blogger who try to give an advice. But if you have time please try your self to visiting some of famous “Big brand” website, then you will notice that they will always have a “blog” pages hang on in their menu. And you will know what exactly I am talking about.
Blogging is the traditional and powerful way to engage people. And the most effective way to connect with your audience (customer, fan etc). Rather than doing direct selling/offer, its better to write a good content related to your business/career and share it to your social network and attract them to read and visit your website/blog.
From there they will know what your business is. And if your product is worth it, they will surely turning from your reader into a loyal customer. Every people who want to take advantages from the internet and its digital market should use blog as one of their strategy to grow business and career.
About social media
Use social media for business is good. But without having a website/blog, is like a sailboat without a sail. It might be float for a while. But without a sail, it can’t go anywhere, can’t fulfill its function. Floating is insufficient. This analogy I’ve got from Seth Godin blog. And this analogy is perfect to describe it.
Using social media application auto “post-follow-unfollow-DM-whatever” it’s maybe okay if you know how to handle it right. If you don’t handle it right, then you only become a spammy friend on social network (just saying). If you are consider to handle it right, yeah! it’s a great and powerful tool.
Only by direct selling and direct offer is often not effective if it wasn’t targeted to the right people. For example, if you are selling stuff online and offering your stuff to your friends on Facebook by posting your product. Most of peoples will ignore it if the product is not for them. And the worst scenario is, people start to unfollow you because you posting to often and people’s get annoyed.
To busy to have time writing on blog?
Are you too busy to blogging? and you feel don’t have time to write on blog?
In my opinion this isn’t a good way but wasn’t a bad way either. In fact is, you can buy for content related to your business. There is a lot of talented copy writer who looking for job as a freelancer.
You just need to find them at Fiver and give them what the content topic is, blah blah blah pay a few dollar and they will done the job for you.
But! I recommend is to do it by your self. Come on! one or three days in a week, and work for three or four hour in a day you must have time to do it your self. Unless if you are working for 24 hour a day.
Not only me who only just a trend watcher, all digital marketing expert out there will definitely recommended to you too. To use blog as a tool to boost your business and career.
Advantage of having a blog for business & career
Okay! this is the advantages of having a blog for your business & career. Maybe not all covered here, but I try to write list for the essential.
By creating a good quality SEO content related to your product/services niche. It will definitely will drive more more organics traffic. Beside traffic from paid advertisement and other referral. So, you will get ‘multiple’ traffic sources.
It will built absolute trust between you and your audience, or fan.
Audience who become a loyal reader will easily become a customer if they like your product. Even without offering your product like crazy. Its a win win situation, people will buy your stuff when they get what they wanted, a valuable information they wanted. The trust.
For non mainstream creative people like musician, book author, designer, painter and all creatives worker. Trough blogging your fan will get more chance to getting closer to you and know you as a your real personalities. And guess what, peoples will buy your works, even without you offering to them.
Whatever the purpose is, blogging is fun. Writing your thoughts, sharing experience, sharing knowledge, even a little. And your network getting wider, people will know you as an authentic version of you.
Overall, this post is based on my opinion not onion. You can agree or disagree with my opinion, its okay. And maybe my opinion could be wrong at some point.
But the main point is, I try my best to give an advise how blog could be your weapon to grow your business and career online. By blogging and create good content related to your business niche. It will attract people in traditional and ethical way.