Selling on Instagram but still using generals account? it’s time to switch your account to Instagram business. Because to doing business on Instagram it’s better if your account is looks professional and authentic.
In addition, many benefits you can get if you use Instagram business account rather than generals public account.
The advantage when you switch your account to your Instagram for business, you will be able to monitor who and where your profile visitors through analytics widgets that are not available in public accounts.
Also which post gets the most views or impressions. So you can easily know what’s work and what’s not.
In your Instagram business profile also be available tab for email, your business area and telephone or sms that will facilitate the visitors either follower or non follower to easily contact you.
So you do not have to bother telling your phone number each time posting on your story.
In every story your post will also be available “Promote” and “Insight” buttons that were not available in the general account.
And there are many other benefits if you change your Instagram account to a business account that you can learn more on the official page of Instagram Business
In this post I will try to help you on how to switch account to Instagram business. And what needed to make your profile look more professional and authentic.
How to change general account to Instagram business
Here’s how to switch your Instagram account into a business account, it’s easy!
First create a Facebook page for your business if you do not know how you can visit Facebook help for the tutorial.
If you already have, then good!
Next go to your business Facebook page then go to Settings> Instagram like the screenshot below.
You can also do it in the Facebook app using your smartphone as well.
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Well, on that page you will be asked to log in to your Instagram account. Enter your IG username and password you want to connect to.
And after connecting under the profile of your business IG will be listed profession / type of your business as well as on your business facebook page.
Quite simple isn’t it?
But only just done with that, is not enough, it would be better if you also have other things to support it, and make your business profile more convincing (Professional)
Today having a website is an absolute thing if you want to be successful in the world of online business.
In this digital age there is no such thing as luck you have to work hard and smart to be able to ‘win’ in this era that full of competition.
And website /blog is one of your weapon to develop your business in digital world, besides other alternative like Youtube Chanel etc.
Fill your website with interesting content in addition to promote and tell peoples about your products.
Write SEO friendly articles related to your product and type of business, will make your trademark presence stronger.
Linking your website link on your Facebook page and Instagram business profile will make your business will become super authentic.
Because today people will hesitate to buy a product or use your services if your profile looks not convincing.
The increasing number of online fraud, scam and so on, that happen in the online world is causes peoples will not easily believe to do business or buy products through social media.
Having a professional website is one of the solutions to make your prospective customers become convinced that you are truly a professional.
And on the website /blog is also the best place to “execute”
If you do not have your own blog or website, I recommend to getting start it.
You can read tutorials about how to start a blog here How to Start Blog With WordPress
Or alternatively you can create a free website by Google on Google My Business
Conclusion
Basically social media is just as a bridge in the world of marketing, the best final execution is blog /website.
In social media, it’s better avoid doing direct sell and ‘Hard selling’ also avoid to post stuff merely offering your product or services only.
Also be consider that not all of your followers are the ones who like to buy a product from you, and also not the fans myth that the more follower then your sales will be more in demand.
Online business is no different from a business that is done ‘offline’ both equally require patience and perseverance. Success does not happen overnight.
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